Platinum A' Design Award Winner 2018
This design presents a modular fire cooking system captured in a controlled studio environment against a pure white seamless background that eliminates all contextual distraction, allowing complete visual focus on the equipment itself and its material and formal characteristics, with the composition organized primarily along a diagonal axis running from the lower left toward the upper right quadrant where a human hand enters the frame. Beginning at the left side of the image, the system features a long horizontal rod in a cool charcoal gray color that feels smooth yet slightly textured like powder-coated metal, cool to imagine touching, with this rod extending across most of the image width and supporting multiple components along its length. Three U-shaped holders in the same charcoal gray material attach to this rod at intervals, each holder resembling a sideways letter U or a cradle, with the open side of the U facing upward, and each of these holders contains a white ceramic cup or vessel that sits nestled within the curved arms of its gray holder, the cups appearing smooth and cool like glazed pottery with a slight sheen that catches light gently. Small metallic hardware pieces, likely stainless steel with a brushed or satin finish that suggests cool smoothness, secure each holder to the central rod, these metallic rivets or bolts providing visual punctuation along the horizontal span and indicating that the system can likely be assembled and disassembled for transport or reconfiguration. The rod terminates at both ends with molded caps in the same charcoal gray as the holders, these end pieces having a rounded, ergonomic quality that echoes the curved vocabulary of the U-shaped cradles and suggests consideration for handling and safety. At the upper right portion of the image, a human hand with natural peachy-tan skin tone grasps one of the charcoal gray handles, the fingers wrapping around from behind while the thumb presses from the front, demonstrating how a person would lift or position this equipment, the hand providing crucial scale reference suggesting the system measures perhaps two to three feet in length and establishing that these are human-scaled cooking tools designed for manual manipulation. In the lower right foreground, a soft-sided storage bag or carrying case rests on the white surface, this bag constructed from a technical fabric in charcoal gray or very dark gray that appears to have a slight texture like canvas or heavy nylon, matte in finish and yielding in form as it drapes and folds slightly around the rigid structure it contains within. A diagonal zipper closure runs across the front face of this bag, the zipper teeth catching light slightly and appearing metallic silver or nickel in color, with a zipper pull tab providing a tactile grip point for opening and closing. The bag features a handle constructed from what appears to be tan or caramel-colored leather or leather-like material, this handle forming an upright loop secured to the bag body with metallic rivets that echo the hardware visible on the cooking rod system, the leather providing the warmest color note in the otherwise cool-neutral composition and suggesting a tactile contrast between the technical fabric's slight roughness and the leather's smoothness. Moving through the spatial organization from background to foreground and left to right, the white background contains no texture, shadow, or variation except for the very subtle shadows cast by the equipment itself, these shadows falling gently beneath the rod assembly and the storage bag in soft gray tones that describe the forms' relationship to the supporting surface without creating dramatic contrast. The lighting throughout feels even and diffused, like an overcast day or large softbox illumination, creating gentle modeling that describes the cylindrical curves of the cups and holders, the roundness of the rod, and the dimensional folds of the textile bag without harsh highlights or deep shadows. The overall visual impression suggests precision, cleanliness, and contemporary design refinement, with every edge appearing intentionally considered, every surface finished to a specific texture, and every component relating to the others through consistent formal language and material quality, the composition inviting the viewer to imagine holding these objects, feeling the cool smoothness of ceramic and metal, the slight resistance of powder-coated surfaces, and the yielding softness of technical fabric, while mentally projecting this equipment into outdoor settings where fire, food, and human gathering would activate its carefully considered functionality.
FIRO is a multifunctional and portable 5kg cooking set for each open fire. The oven holds 4 pots, attached removable to a drawers rail construction with a swiveling support for maintaining the food level. Thus way FIRO can be easily and safely used like a drawer without spilling food while the oven lays half way in the fire. The pots are used for cooking and eating purposes and are handled with the cutlery tool which clips in each side of the pots to carry them in temperature insulation pockets while hot. It also includes a blanket which is as well a bag that holds all usefull equipment.