Silver A' Design Award Winner 2025
Scanning this diagonal array of poster designs from upper left to lower right, listeners will encounter Chen Zhao's 24 Solar Terms And Gods Graphic Design, a collection of approximately twelve visible square-format illustrations arranged in an overlapping cascade against a pale gray background. Each poster measures uniformly, featuring bold imagery rendered exclusively in three colors: deep black like ink or charcoal, bright vermillion red reminiscent of cinnabar or fresh blood oranges, and clean white like fresh paper. Beginning with the upper left visible poster, a dynamic figure appears mid-leap, rendered as a solid black silhouette with red accents on extremities, suggesting energetic movement against white space. Moving rightward and downward, subsequent posters reveal diverse characters: a stylized bird with elaborate curling tail feathers and red legs occupies one frame, its form suggesting both crane and phoenix with decorative flourishes extending like calligraphic brushstrokes. Another frame presents a standing figure in traditional robes, arms extended in welcoming gesture, wearing distinctive headwear. A particularly striking image shows a crouching figure with multiple eyes arranged across its face and body, holding what appears to be a small bird, the red used sparingly on the creature it cradles. Each poster includes text in both English and traditional characters, with headers announcing seasonal terms such as Vernal Equinox, Fresh Green, Autumn Equinox, Cold Dew, and others partially visible. The typography combines elegant serif letterforms with traditional script, positioned consistently in the upper portions of each composition. The overall tactile impression suggests smooth matte paper with crisp printed edges, the kind of surface that would feel cool and substantial to the touch. The arrangement creates a sense of rhythmic progression, like pages from an illustrated almanac spread across a display surface, each image self-contained yet clearly belonging to a unified visual family through consistent color, style, and typographic treatment.
This illustration series matches each solar term with its corresponding deity, amplifying their cultural synergy and enriching the cultural connotations. Through typical postures and movements using special instruments, this approach offers a modern reinterpretation of traditional heritage. Scanning the QR code at the bottom right of each illustration grants access to a dedicated website, facilitating further exploration of agricultural lore and divine mythology.