HYZY World Youth Activity Center Corporate Identity | Descry Design
HYZY World Youth Activity Center Corporate Identity by ECUST | Hao SHAN

HYZY World Youth Activity Center Corporate Identity

Golden A' Design Award Winner 2025

Scanning this urban plaza scene, listeners will encounter a massive sculptural installation dominating the foreground and middle ground, with a contemporary skyline visible in the background beneath a clear blue sky streaked with thin white clouds. The sculpture itself presents as two enormous interconnected loops of highly polished metal, perhaps fifteen to twenty meters in height, positioned on a flat plaza paved with rectangular stone tiles in alternating warm gray and cool charcoal tones. Beginning at the left side of the sculpture, a large curved form sweeps upward and around in a smooth, continuous arc, its surface reflecting the blue of the sky with the quality of a curved mirror, creating elongated, warped reflections of everything around it. This loop connects seamlessly to a second curved element to the right, the two forms interlocking like enormous links of a chain or the interconnected loops of an infinity symbol rendered at architectural scale. The metal surface appears impossibly smooth, cool to the touch as polished steel would feel, catching brilliant white highlights along its upper curves where direct sunlight strikes, while the undersides glow with reflected warmth from the tan and golden buildings nearby. Through the circular openings created by these loops, viewers glimpse the urban environment beyond, modern glass and steel towers rising in soft blue-gray tones with varying heights creating a rhythmic skyline silhouette. The sky above presents a gentle gradient from rich cobalt blue at the top through increasingly pale azure toward the horizon, decorated with wisps of cirrus clouds like delicate white brushstrokes. Several small human figures visible on the plaza provide scale reference, appearing perhaps one-twentieth the height of the sculpture, their forms slightly blurred suggesting movement as they walk across the open space. The overall atmosphere suggests midday with strong, clear illumination creating defined shadows on the pavement, while the air appears crisp and clear with excellent visibility extending to distant architectural elements.

The Hyzy World logo adopts a circular form, symbolizing wholeness and perfection, while seamlessly integrating the architectural arch as a defining feature. By merging two dimensional and three dimensional expressions, the design embodies the concept of a Gateway to the Future. A distinctive highlight of the logo is its hidden heart shaped detail: when viewed from above, the top down perspective reveals a perfect heart, and under sunlight, the shadow naturally forms a heart shape as well. This dual-heart concept beautifully conveys the brand’s core philosophy of Nurturing with Love.