Golden A' Design Award Winner 2025
This digital still life image presents a single low-cut casual shoe positioned on a rectangular concrete block, set against a background of stacked masonry units. Scanning from background to foreground, the rear plane consists of approximately eight horizontal concrete blocks arranged in alternating courses, their colors ranging from deep charcoal grey, like wet slate, through medium stone grey to pale silver approaching white, creating a rhythmic striped pattern across the full width of the composition. These background blocks display varied surface textures, some appearing smooth as polished stone while others show rough granular surfaces with visible air pockets and aggregate, like weathered sidewalk concrete. Moving forward, the shoe rests upon a single concrete block positioned vertically in the lower center, this support piece displaying a rougher, more porous texture with an open rectangular void visible at its base, suggesting a standard construction block format. The shoe itself occupies the central horizontal band of the image, oriented with its toe pointing toward the left and heel toward the right, shown in profile view. The upper portion of the shoe appears crafted from matte suede leather in a deep charcoal grey that feels soft and almost velvety in appearance, with a texture suggesting brushed cotton or fine felt. Two eyelets near the front connect rounded fabric laces tied in a simple bow, the laces sharing the same grey tone as the upper. A small loop extends from the heel counter. The most striking chromatic element is the substantial rubber sole, rendered in a warm caramel brown reminiscent of amber honey or butterscotch, providing the only warm color against the otherwise cool grey palette. This sole features distinctive architectural detailing including a serrated tread pattern along the outer edge and a rectangular cutout void near the heel that echoes the opening in the supporting concrete block. The lighting falls gently from the upper left, creating subtle shadows beneath the shoe while softly illuminating the suede surface to reveal its directional texture.
Inspired by urban elements, it seeks to capture the essence of modernity and style. With urban elements in the background, such as concrete and structures, the image conveys a sense of dynamism and sophistication. The footwear stands out, reflecting current trends and the versatility needed for everyday city life, offering the public a clear view of the product's design and quality, without losing the visual context that reinforces its fashion identity.