Silver A' Design Award Winner 2025
This square-format product photograph presents an arrangement of sanitary pad packaging boxes viewed from above at a gentle angle. Scanning from the upper left corner and proceeding across the composition, viewers encounter a series of square cartons in varied warm and cool hues arranged in an interlocking pattern. The uppermost visible packages include a muted steel-blue box bearing cream-colored text and a small embossed circle with soft white center, and partially visible at upper right, a warm coral-rose package with similar circular embossing. Moving toward the center, a rich warm orange carton commands attention, rotated slightly to project forward from its neighbors, its surface bearing the brand name in elegant cream letters and an embossed circle where warm orange fades to cream white at center, suggesting a gentle dimensional dome rising from the surface. The circular form feels smooth and slightly raised, like a subtle convex lens pressed into cardstock. Surrounding this central orange package, additional cartons in dusty mauve-lavender and deeper teal-blue tones create a chromatic mosaic, each bearing similar typographic treatments and circular motifs that echo across the composition like visual refrains. The overall color temperature balances warm sunset tones against cooler twilight hues, creating an atmosphere simultaneously energetic and calming. The matte paper surfaces suggest a soft tactile quality, like high-quality uncoated stock that would feel slightly textured beneath fingertips. Lighting appears gentle and diffused, as though the arrangement sits near a large window on an overcast day, with subtle shadows appearing beneath and behind the forward-projecting orange carton, grounding it in space. Typography appears refined and delicate, serif letterforms with graceful curves communicating information about product contents and material composition in measured, breathable arrangements that leave generous space around each text block.
Syha's refreshed branding embraces the quiet power of the moon, a symbol woven through centuries of mythology, femininity, and renewal. Rooted in the natural cycles that shape our lives, the moon reflects the brand’s core values: empowerment, reflection, and transformation. Subtle lunar phases ripple through the packaging design, a nod to the ebb and flow of nature and the rhythms of self care. This unifying motif anchors the range in a shared visual language, seamlessly connecting each product while reinforcing Syha's commitment to sustainability and mindful beauty.