Pepsi Electric 2024 Influencer Kit

Scanning this design presentation from background to foreground, listeners will encounter an immersive theatrical arrangement in saturated electric blue tones suggesting deep twilight or bioluminescent depths. The overall format presents a rectangular opened box with three vertical panels, approximately centered within a studio environment bathed in rich cobalt illumination. The left and right panels, each roughly one-quarter of the total width, display identical circular emblematic designs featuring concentric rings and stylized letterforms in blue against darker blue-black backgrounds, creating a symmetrical frame. These flanking panels angle slightly outward like wings or doors just opened. The central chamber, occupying approximately half the composition width, reveals the primary focus: a bottle positioned upon a small rectangular platform or pedestal. This bottle features an extraordinary surface texture with flowing, wave-like indentations that create ridges and valleys across its form, smooth to imagine touching yet dynamically sculpted like liquid captured mid-motion. Tiny droplet textures scatter across the surface suggesting cool condensation, inviting tactile imagination of moisture and chill. Behind the bottle, concentric circles radiate outward in glowing blue lines against darker background, creating a pulsating effect like sound waves or energy ripples emanating from the center. The lighting creates the sensation of cool luminescence, as if the surfaces themselves emit gentle radiance rather than merely reflecting external light. Below the entire arrangement, a highly reflective surface mirrors the complete presentation, doubling the visual impact and creating a sense of the objects floating above infinite depth. The overall atmosphere suggests anticipation and revelation, the moment of ceremonial unveiling frozen in time.

Pepsi recently unveiled a new logo and visual identity system: the first update of the iconic Pepsi globe logo in 14 years. To mark the historic occasion and the brand's 125th anniversary, they released Pepsi Electric, a limited time only zero-sugar cola inspired by the new brand color of electric blue. The unexpected design centered on the iconic Pepsi Globe and Pulse, presented in a special box featuring a dramatic light-up label highlighting the unique blue color of Pepsi Electric. The bold design of Pepsi Electric reflects the challenger spirit and Thirsty for More attitude.