Golden A' Design Award Winner 2025
This presentation invites listeners to imagine two elegant objects positioned upon gently rippling sand dunes in warm, honey-colored light. Beginning at the left, a cylindrical bottle rises approximately one-quarter the composition width, its form like a traditional ceramic vessel with a narrow neck expanding to accommodate a decorative golden cap adorned with circular patterns. The bottle surface glows with a deep, warm red comparable to ripe cherries or aged wine, smooth and glossy as polished lacquer. Across this vermillion ground, a graceful figure floats diagonally, depicted as a celestial maiden with flowing garments and long ribbons that stream behind her like silk caught in gentle wind. Her ribbons appear in rich blue tones, cool as deep ocean water, contrasting against the warm red background. She holds what appears to be a stringed musical instrument, her pose suggesting serene concentration. Vertical columns of traditional calligraphic characters in luminous gold descend along the bottle surface, their brushwork suggesting flowing water or wind-bent grass. Moving rightward, a larger rectangular box dominates the composition, rising taller than the bottle and occupying approximately half the image width. Its surface shares the same warm red coloration, though with a softer, more textured quality suggesting handmade paper or fabric, like touching fine suede. The same celestial maiden appears across this surface at larger scale, her flowing blue and gold ribbons creating sweeping diagonal curves that animate the design. Small lotus flowers and curling cloud forms in green and gold punctuate the composition like scattered jewels. Near the top, a circular golden medallion contains additional imagery. The background recedes through warm atmospheric haze from terracotta sand in the foreground through peachy coral tones to pale amber at the horizon, creating a sense of vast, peaceful space that feels warm upon the skin like late afternoon sunshine.
The design inspiration of Flying Fairy Culture liquor comes from the Flying Fairy in the murals of the Mogao Grottoes of Dunhuang. The bottle adopts the element of Flying Fairy, showing the elegance and luxury of Flying Fairy. This design not only pays tribute to traditional Chinese culture, but also combines Kweichow Moutai liquor with Dunhuang art, endowing the product with unique cultural value.