Kakao AI Campus Brand Design | Descry Design
Kakao AI Campus Brand Design by Jangsoon Choe

Kakao AI Campus Brand Design

Golden A' Design Award Winner 2025

A vibrant digital illustration in isometric style depicting a multi-level campus environment against a deep midnight blue background, scanning from the upper portion downward and left to right reveals interconnected architectural structures populated with small human figures engaged in various activities, in the upper left floats a heart shape composed of magenta dots against the dark sky, the tallest structure rising at upper right displays warm orange-red coloring with a brick texture pattern and multiple floors visible through large windows showing figures at desks and meeting spaces, white staircases connect different levels both inside and outside this building, adjacent to the left stands a magenta-colored building with similar brick detailing featuring a large musical note symbol on its facade and a bright green rooftop terrace where orange pink and blue figures socialize around small tables, moving to the middle register reveals extensive emerald green terraced platforms functioning as gathering spaces with figures shown seated in rows suggesting an outdoor presentation area, a swimming pool rendered in light turquoise blue occupies the lower right portion where figures swim and stand at the edges, the lower left corner opens to a pale blue water feature where a cheerful cream-colored rubber duck floats among lily pads, a cobalt blue structure in the lower center bears text reading AI SUMMIT with figures visible through windows attending what appears to be a presentation or conference, throughout the composition rounded tree forms in warm golden yellow and cool forest green provide organic counterpoint to the geometric architecture, the human figures rendered as simplified silhouettes in orange coral blue and magenta animate every zone creating a sense of bustling community activity, the overall impression conveys warmth creativity and collaborative energy despite the cool deep blue surrounding void, textures feel smooth and digitally crisp throughout with the brick patterns providing subtle surface interest against otherwise flat color fields.

Kakao AI Campus, developed by Kakao Corp., defines a future AI blueprint for the community. Open to Kakao employees, local communities, civic groups, and digitally disadvantaged individuals, it serves as an alternative space to nurture AI talent while upholding ESG principles. A comprehensive brand experience design was implemented, establishing operational principles and practical programs. By introducing innovative designs distinct from Kakao's existing identity, the project inspired the company and strengthened internal branding.