Silver A' Design Award Winner 2025
Scanning this expansive interior space from left to right and background to foreground, listeners encounter a dramatic entertainment venue characterized by soaring height and theatrical atmosphere. The distant background dissolves into deep indigo darkness, punctuated by small illuminated windows or display screens arranged in a horizontal band suggesting an upper level or mezzanine. Moving forward, the ceiling reveals itself as a complex industrial matrix of exposed structural elements, predominantly gray and charcoal in tone, traversed by multiple parallel rows of theatrical lighting instruments that create rhythmic linear patterns overhead. These lighting fixtures produce concentrated beams of warm amber and golden light that angle downward through the space like solid geometric forms made visible by atmospheric haze. The dominant visual element commands the left portion of the composition, a monumental sculptural installation depicting a mechanized robotic creature suspended in space, its form suggesting an otherworldly arthropod or fantastical machine hybrid. This figure, rendered in cool metallic blues with the temperature of polished steel or titanium, features segmented cylindrical components resembling hydraulic pistons and spherical joints that catch reflected light. Most striking are several circular apertures that glow with intense crimson light, warm as embers, creating focal points that draw the eye like bioluminescent organs. Beneath and behind this suspended sculpture, large digital display screens emit vibrant combinations of red and blue light, with visible text characters creating visual texture. The floor level reveals a gathering or presentation area with rows of light-colored chairs arranged in a gentle curve, their pale surfaces reflecting the cool blue environmental lighting that washes the lower walls. A raised platform or stage area occupies the lower left foreground, outlined by illuminated blue edge lighting. The overall atmosphere feels simultaneously industrial and theatrical, cool in temperature yet punctuated by warm dramatic accents, creating anticipatory tension appropriate to an entertainment threshold space.
Shougang Soreal Xr Park uses cutting edge artificial intelligence and spatial computing technology, combined with rich theme-based IP and interactive experiences, to craft a multifunctional and personalized sci-fi world for users. In terms of design orientation and structural transformation, the design team navigated intricate hurdles and customized the design, which preserves the historical value of the industrial heritage site and endows it with new tech vitality. The digitalized interactive experience, aided by AI technology, elevates the personalized and immersive experience.