Borna Sazegan Brand Identity

A large rectangular billboard occupies the center of your mental picture, mounted on a contemporary building whose facade features horizontal bands alternating between warm coral-pink zones and cool dark charcoal zones with white accent stripes running horizontally across like architectural louvers or venetian blinds creating a rhythmic striped background. The billboard divides into three distinct vertical sections, scanning from left to right across its width. The left two-thirds of the billboard glows in a warm coral-red color, the shade reminiscent of terra cotta clay or sun-warmed brick, a welcoming orange-tinted red that suggests warmth like late afternoon light on desert rock. Against this warm red field, crisp white line drawings create transparent geometric frameworks, imagine running your finger along clean precise edges of architectural models, these white lines form overlapping structural diagrams showing construction scaffolding, cranes with triangular truss arms, ladder-like vertical elements, and geometric framework patterns, all rendered in consistent thin white strokes that create see-through layered architectural blueprints floating against the coral background. Moving toward the center of the billboard, bold white text reads "STRONG" in thick uppercase letters, positioned above thinner uppercase text reading "STRUCTURES," both set in a clean modern sans-serif typeface with geometric letterforms that feel solid as carved stone, this text occupies the transitional zone between the illustrated left portion and what comes next. The right third of the billboard shifts dramatically to a dark charcoal background, nearly black like a moonless night sky, and here a photograph appears showing actual industrial metalwork, imagine warm honey-colored or amber-gold steel framework photographed from below so the structural beams and cross-bracing create strong diagonal lines rising through the frame, this metal structure glows with warm artificial lighting or golden hour sunlight, the color of burnished brass or caramelized sugar, creating dramatic contrast against the deep dark background, the metal surfaces would feel cool and smooth if touched, industrial steel with slight texture from rivets and joints. The building behind the billboard continues its horizontal banded pattern above and below the sign, alternating between the warm coral-red panels with fine horizontal lines creating texture like fabric weave or window blinds, transitioning through zones of dark charcoal, and white or light gray sections, this background rhythm creates visual movement across the entire architectural surface. The overall impression suggests a clear sunny day with the billboard receiving even natural light that makes the coral red glow warmly and keeps the white elements brilliant and crisp, while the photographic element within the billboard captures a different lighting moment, either evening golden hour or dramatic artificial illumination creating that warm amber quality on steel, the scene feels urban and contemporary, positioned within a modern city environment where buildings feature sleek horizontal lines and bold graphic statements, the air seems clear and still, a moment of architectural communication frozen in the built environment.

This visual identity is designed for a construction-related group. The brand strategy communicates power and resilience, speed, and beauty in construction, which is conveyed to the audience through the selection of symbolic animals. The source of inspiration for this identity comes from the lines created by metal structures during the construction process, and these lines were used to create the symbolic animals. These illustrations can be utilized in various contexts in detail, completeness, and combination.