Silver A' Design Award Winner 2024
This presentation displays an aerial view of numerous rectangular skincare boxes arranged in a tightly packed diagonal grid pattern, creating a mosaic-like surface of color and texture. Scanning across the composition reveals three distinct color families repeated throughout: a deep sage green like forest moss or eucalyptus leaves, a muted dusty rose reminiscent of dried clay or weathered brick, and a cool slate blue-gray suggesting fog over water or smooth river stones. Each box measures approximately twice as long as it is wide, oriented consistently at diagonal angles creating dynamic visual flow. The green boxes feature embossed fern fronds spreading across their surfaces, the raised botanical forms catching soft light from the upper left and creating subtle shadows that articulate each delicate leaflet. Rose-colored boxes display coral-like organic textures, their embossed surfaces suggesting the branching formations of marine life with gentle dimensional relief. The blue-gray packages bear spiral ammonite shell forms, the logarithmic curves pressed into the surface creating fossile-like impressions. Typography appears in two colors—golden letterforms spelling the brand name and white text providing product information—arranged in consistent hierarchical systems across each box. The material appears to be premium matte paperboard with soft, warm tactile quality suggesting uncoated stock with possible soft-touch coating. Shadows between overlapping boxes create depth, some packages positioned slightly above others. The overall effect feels simultaneously organized and organic, like a carefully tended garden bed viewed from above, each element maintaining its individual character while contributing to harmonious collective composition. The atmosphere suggests quiet luxury, natural wellness, and thoughtful design attention.
The packaging of the brand takes inspiration from the Maori tale of New Zealand and blends the vital force of the culture, traditional wisdom, and modern technology, aiming to offer a quality and natural skincare experience. Furthermore, the packaging design is oriented towards sustainability, employing recyclable and environmentally friendly paper and printing materials, thereby avoiding using metal materials and electroplating processes that do not align with modern society pursuit of environmental protection.