SUMMER PALACE TOUR Brand Design

Scanning this image from background to foreground reveals a richly layered presentation of printed graphic materials arranged against a deep warm burgundy surface that feels like fine matte paper or fabric. The background color suggests the warmth of aged mahogany or dried autumn leaves. Multiple rectangular printed pieces occupy the visual field, arranged at consistent diagonal angles creating a rhythmic pattern across the entire composition. Beginning with the largest central piece positioned slightly left of center, this printed item displays illustrated architectural structures rendered in warm colors including deep reds like ripe cherries, golden yellows like autumn ginkgo leaves, and touches of cream white against backgrounds of cool teal green reminiscent of celadon pottery and deep charcoal approaching black. The architectural forms suggest traditional East Asian pavilions and pagodas with characteristic upturned roof corners and tiered structures. A prominent white circular logo appears in the upper portion containing stylized numerical forms and architectural silhouettes. Surrounding this central piece, additional printed items of similar design create a scattered arrangement extending toward all edges. Each piece shares the same visual language but offers slightly different views of the illustrated architectural landscape. The textures throughout suggest smooth coated paper with a subtle sheen. The lighting appears even and diffused, creating no harsh shadows, suggesting studio photography conditions. The overall atmosphere evokes celebration, cultural appreciation, and sophisticated contemporary interpretation of historical visual traditions. The color temperature ranges from warm reds and golds to cool greens and teals, creating pleasant thermal contrast that engages the senses.

The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.