Golden A' Design Award Winner 2024
A product photograph presents gift packaging designed around a phonograph player concept, arranged against a bright orange background that feels warm like marigold petals or ripe persimmons. The composition spans a square format, and scanning begins from the background moving forward. In the upper right, three tall poppy flowers with papery golden-orange petals rise on slender green stems with silvery-green leaves, their organic forms swaying slightly as if touched by gentle breeze. The middle ground is dominated by a large white rectangular presentation tray roughly fifteen centimeters tall, designed to resemble a vintage record player. Within this tray, positioned at left center, sits a circular element mimicking a vinyl record approximately twelve centimeters in diameter, its surface rendered in deep black with concentric grooves radiating outward like ripples in dark water. At the record's center, a photographic image of a luminous full moon glows silver-white against deep space, surrounded by delicate text in warm amber tones. Extending rightward from the record, a translucent amber tonearm curves gracefully, its material smooth and cool like honey-colored glass. To the right within the tray, a transparent circular element and rectangular components suggest additional functional features. Behind the main tray stands a white paper bag with printed text and musical notation symbols in dark ink. At right edge, three smaller rectangular boxes stack at angles, their surfaces showing gradients from deep violet like twilight sky through dusty rose to warm cream. In the lower left foreground, a small carved wooden figurine with stylized human features provides scale reference, its surface appearing rough and warm like aged timber. Scattered flower petals in soft pink rest on the surface below.
The moon, since ancient times, has been the inspiration for poets, a sanctuary for emotions. Music, is the expression of the soul, a flow of emotions. This Wheat Field Moonlight Sonata Mooncake Gift Box, featuring the core elements of "moon" and "music," ingeniously combines the fluidity of music with the serenity of the moon. Simultaneously, it incorporates the vitality and hope of the wheat field, allowing taste, vision, and hearing to share in the feast.