Xinjihao Bingdao Tea Packaging | Descry Design
Xinjihao Bingdao Tea Packaging by Tang Shengxing

Xinjihao Bingdao Tea Packaging

Silver A' Design Award Winner 2023

A sophisticated tea packaging presentation occupies the visual field, arranged on a highly reflective dark surface against a deep burgundy background that creates an atmosphere of warmth and ceremony, the composition divides roughly into two major groupings, on the left side stands a rectangular display case approximately one-third the image width, framed in warm gold metal with an elegant minimal profile, within this frame three illustrated panels stack vertically like a traditional scroll arrangement, the topmost panel depicts a peacock in profile facing right, its plumage rendered in rich blues ranging from deep sapphire to bright turquoise, with emerald green accents in the tail feathers, the bird appears against a pale blue sky with distant mountains rendered in soft gray-blue, green foliage including broad tropical leaves frames the scene, the middle panel shows the upper portion of a temple or pavilion with warm terracotta roof tiles in an orange-brown hue, the bottom and largest panel features a magnificent elephant rendered in detailed graphite-like monochrome, facing left with tusks visible, surrounded by green vegetation and additional architectural elements, to the right of this framed display stand two tall vertical boxes in deep cinnabar red, the color warm like aged brick or ceremonial lacquer, the front box displays large brush-stroke calligraphy in black ink with smaller text elements, subtle embossed illustrations of peacocks and elephants emerge from the red surface, creating texture that catches the light, behind and slightly right stands a third box of similar design, the entire arrangement reflects in the glossy surface below, creating a sense of spacious presentation, the overall atmosphere suggests reverent presentation of precious goods

Focusing on the position of be naturally formed, Tea Fragrance Oriental, the theme is the harmonious environment between the primitive forest people and nature in Yunnan Province. This is a kind of primitive forest Pu'er tea from Southwest China's Yunnan Province. People can feel the natural flavor of tropical rain forests anytime and anywhere. The red box reflects the acid red soil where the tea grows, and the vigorous atmosphere of Chinese calligraphy characters reflects the overbearing taste of Pu'er tea.