Silver A' Design Award Winner 2023
This audio description presents a product photograph featuring a tall glass liquor bottle positioned at center against a deep charcoal-black background that feels like velvet darkness, absorbing light and directing complete attention toward the luminous vessel. Scanning from top to bottom, the bottle rises approximately four-fifths of the image height, crowned by a natural cork stopper the color of pale beach sand, secured beneath a bright cobalt-blue paper seal that wraps around the neck like a crisp ribbon, bearing white text oriented vertically. The glass itself possesses the cool transparency of still water, allowing light to pass through and create gentle gradations from bright silvery highlights along the left edge, suggesting illumination from that direction, to deeper pewter tones in shadowed areas. Moving to the label occupying the bottle's front surface, warm cream-colored paper provides the ground for an intricate illustration system executed in fine black lines as precise as architectural drafting. The upper portion displays stylized text arranged in a geometric configuration suggesting traditional characters. Below this, a large circular composition dominates, featuring radiating lines emanating outward like sunbeams or compass points, with concentric rings creating depth like looking into an astronomical instrument. Architectural elements resembling classical columns and arched doorways frame portions of the design. Three clusters of diamond shapes rendered in vivid ultramarine blue, cool as deep twilight, punctuate the lower center, their faceted forms suggesting jewels or stylized flowers. The label text indicates small batch production details. At left and right edges, secondary bottles appear as soft, out-of-focus presences, their forms ghostly and pale, establishing the product exists within a family while keeping focus on the central vessel. The overall atmosphere feels contemplative and premium, like entering a quiet tasting room.
The author describes the process of malt from growth to brewing through lines. The elegant lines reflect the rich taste of the liquor itself. Xinghua Village's traditional liquor is revitalized through this packaging design. Easier to be accepted by the younger generation. The label is exquisitely crafted, which also reflects the charm of traditional wine culture. The work shuttles between tradition and modernity, making traditional local liquor obtain new market opportunities and the future.