Golden A' Design Award Winner 2023
This audio description covers two artisanal food packaging vessels photographed against a smooth gray gradient background that transitions from warm medium gray at bottom to cool pale gray above. Scanning from left to right, the primary and larger vessel occupies the left two-thirds of the composition. This is a cylindrical container approximately twice as tall as it is wide, constructed entirely from woven bamboo strips in natural golden-straw coloration resembling warm honey touched by afternoon light. The bamboo weave follows a precise diagonal chevron pattern, each strip interlocking with its neighbors to create a herringbone texture that would feel firm yet slightly yielding to the touch, with subtle ridges where strips overlap. Rising from the cylinder's top, the bamboo strips are gathered together and fan outward like pleated fabric or palm fronds, creating a decorative crown roughly one-quarter the vessel's total height. A natural cream-colored twisted rope encircles the gathered neck, tied in a simple knot from which hangs an oval tag bearing a delicate golden illustration of a prawn. Across the lower portion of the woven body, bold black calligraphic brushstrokes depict a single character, the ink thick and confident with visible brush dynamics, accented by streaks of warm vermillion red suggesting spice or heat. Below this, smaller vertical text in both characters and Latin letters identifies the product as spicy shrimp soybean sauce. Moving to the right third of the composition stands a shorter cylindrical metal can, approximately two-thirds the height of the bamboo vessel. This container is wrapped in smooth white paper bearing an exquisitely detailed black and gray illustration of a single prawn rendered with fine precise lines showing every antenna, leg segment, and shell plate. The prawn curves gracefully, its body facing leftward, anatomically accurate and almost scientific in its detail. Gold metallic bands edge the can's top and bottom. Subtle curved lines flow across the white surface suggesting gentle waves. The lighting feels soft and even, creating gentle shadows beneath each vessel that ground them on the implied surface while maintaining bright, clear visibility of all textures and details.
Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food. Awakens people's awareness of environmental protection.