Silver A' Design Award Winner 2023
This audio description presents a large outdoor directional sign photographed in a park setting during clear daylight conditions. The sign structure rises approximately two meters from closely mowed grass that appears soft and springy, colored in fresh green suggesting healthy warm-season growth. Beginning at the base, a tall vertical element in deep navy blue, smooth and likely painted metal, establishes the primary support structure with a rounded rectangular profile. Moving upward, this stem transitions through a sequence of colorful horizontal elements stacked like building blocks: first a bright cyan blue reminiscent of clear tropical water, then a fresh lime green like spring leaves. These rectangular forms create visual stepping stones leading the eye toward the dominant circular element above. The main circular mass presents a torus or donut shape in warm amber orange, the temperature of autumn squash or golden honey, with typography reading parking lot in multiple languages rendered in clean white letters. A white directional arrow points leftward indicating the path to follow. The circular form contains a central opening through which pale blue sky with soft white clouds remains visible. Additional curved elements in coral pink suggesting sunset warmth and deep magenta like ripe plums wrap around the lower portion of the circle, adding dimensional layering. Behind the sign, slightly blurred commercial buildings in neutral brown and gray tones occupy the middle distance, while mature trees with delicate spring foliage frame the upper composition against a serene sky. The overall impression conveys cheerful welcome, clear direction, and playful contemporary design sensibility.
Located in the China-South Korea (Yancheng) Industrial Park, the site of a former playground, after renovation, was restored to a Sino-Korean cultural exchange leisure block. The site's mission is to publicize the city brand and promote South Korean culture. China is correlated with South Korea in terms of history and culture. The design deconstructs and rebuilds the Korean elements such as iconic ribbons of traditional Korean costume, the traditional Korean color "Obangsaek" and strokes characteristics of Korean characters.