Rixing Go Digital Self Guided Service | Descry Design
Rixing Go Digital Self Guided Service by Ting Han Chen

Rixing Go Digital Self Guided Service

Silver A' Design Award Winner 2023

Scanning this square-format image from background to foreground, listeners encounter first an extraordinary wall-spanning archive of small rectangular compartments arranged in a dense grid pattern, each drawer containing what appear to be metal typographic matrices used in traditional letterpress printing, creating a warm tapestry of amber, ochre, and burnt sienna tones like weathered honey and aged wood. The compartments extend from the upper left corner diagonally across the background, their repetitive geometry suggesting both systematic organization and accumulated cultural wealth. Moving to the middle ground and foreground, a young woman occupies the center of the composition, her body oriented at a three-quarter angle with her face turned toward the upper left, suggesting attentive listening. Her expression conveys quiet concentration, with soft features, dark almond-shaped eyes, and a complexion like smooth porcelain catching gentle light from above right. Her hair is cut in a short, dark style with soft bangs falling across her forehead, as dark and glossy as polished lacquer. She wears pristine white over-ear headphones with subtle rose gold accents, the cushioned ear cups positioned comfortably, while her left hand reaches up to rest gently against the left headphone in a gesture suggesting adjustment or enhanced listening focus. Her right hand holds a dark-colored mobile device at mid-torso height, the screen facing away from viewers. Her attire consists of a cream-colored button-front blouse with a pointed collar, visible at the neckline, layered beneath a forest green cable-knit sweater vest featuring a distinctive V-pattern created by cream-colored stripes converging at the chest, the knitted texture appearing soft and dimensional like woven wool. The lighting feels diffused and warm, like afternoon light filtering through windows, creating gentle shadows beneath her chin and soft highlights across her cheekbones. The overall atmosphere suggests quiet intellectual engagement within a space dedicated to cultural preservation and self-directed discovery.

Rixing is the world's last and only type foundry that's still making traditional Chinese letterpress. As part of Taiwan's cultural heritage and an ambitious career rather than a for-profit business, Rixing dedicates itself to conveying cultural values of craftsmanship and aesthetics of letterpress to all. This project aims at helping Rixing deliver its value proposition by implementing a self-guided service for visitors to learn about the history, artefacts, techniques, and commodities of letterpress on their own, leaving staff more time to better serve their customers.