Longfor Origin Sales Center | Descry Design
Longfor Origin Sales Center by Cindy Jin

Longfor Origin Sales Center

Platinum A' Design Award Winner 2023

This is a vertical interior photograph looking upward into a dramatic multi-story commercial space, a sales center designed by Cindy Jin. The dominant feature commanding the composition is a large circular skylight at the apex, approximately occupying the upper third of the image, framed by concentric metallic rings in warm bronze and gold tones reminiscent of polished copper catching afternoon sunlight. Through the circular opening, a geometric glass dome composed of triangular panes reveals a pale blue sky with soft white clouds, the blue feeling cool and refreshing against the surrounding warmth. The glass structure creates a web-like pattern of silvery white metal mullions forming triangles within the circle. Surrounding this central oculus, sweeping curved architectural forms spiral downward in layers, their surfaces finished in deep chocolate brown and burnished gold, smooth to the touch like polished wood or lacquered metal, creating a sensation of being inside a vast shell or the interior of an elaborate timepiece. Ascending through the central void, a sculptural installation of chrome elements catches light brilliantly, these elongated teardrop or bulb shapes mounted on thin metallic stems, approximately eight to ten visible forms ranging in size, their mirror-polished surfaces reflecting the surrounding architecture in distorted miniature. The chrome feels cool and impossibly smooth, like mercury frozen in organic forms. To the right, a large curved pendant light fixture glows with warm amber illumination, its form a flattened oval with a luminous center surrounded by a dark frame. The walls visible at the edges suggest additional perforated or textured surfaces creating delicate patterns of light and shadow. The overall atmosphere conveys warmth, luxury, and upward aspiration, like standing within a golden vessel reaching toward the heavens.

The dynamic spiral chandelier dances with the music and sparkles with lights and shadows, giving viewers an immersive experience. The social space is full of charm thanks to the spiral staircase with a curry and metallic texture that connects the two stories. The astrolabe design allows people to embrace their imaginations accompanied by a starry sky. In this context, the Longfor Origin is turned into a customized club space that integrates art, technology, humanities, health, business and entertainment, with the sales center serving as a hidden function.