Golden A' Design Award Winner 2023
Scanning from background to foreground, this image presents an elegant gift box packaging arrangement photographed against a soft warm gray gradient backdrop that transitions from lighter tones at top to slightly deeper values below. The dominant element occupies the upper two-thirds of the composition, a tall rectangular white box held within a natural wood frame resembling a delicate cage structure. The box surface displays intricate raised patterns forming geometric shapes including circles, semicircles, and parallel lines arranged in a grid-like configuration, creating subtle shadow play across the pristine white surface that feels smooth yet dimensionally varied, like embossed paper or molded material. The wood frame surrounding this white panel has a warm honey color suggesting natural unfinished timber, smooth to the touch yet displaying fine grain patterns. A horizontal wooden dowel extends across the top, creating a carrying handle that projects beyond the frame edges on both sides. At the upper left corner, a small rectangular tag hangs bearing a red-orange seal with characters in a deeper red, providing a concentrated burst of warm color against the predominantly cool white and neutral wood tones. Below the main box, arranged on a pale ceramic or porcelain rectangular tray, sit four circular confections in a neat horizontal row. From left to right, these translucent mooncakes glow with colors suggesting matcha green like young tea leaves, sky blue like a clear spring morning, soft rose pink like cherry blossoms, and warm amber like autumn honey. Each displays pressed geometric patterns on their top surfaces, their semi-transparent bodies catching light with a cool, jewel-like quality. To the right of this arrangement sits a cylindrical canister approximately half the height of the mooncakes, its body finished in brushed gold that feels metallic and smooth, topped with a natural wood lid matching the box frame warmth.
The Mid-Autumn Festival is traditionally celebrated in China in the eighth month of the lunar year. The designers created a unique gift box for Vanke for this year's full-moon festival. It has a distinctly Chinese feel, elegant and beautiful, with a bamboo box body and white porcelain tea plate. The box contains moon cakes with local colored rice and Pu-erh tea. When opened, the body of the box and the porcelain cover become a tea tray; the box doubles as a soft lamp while drinking tea and watching the moon.