Pepsi New Year 2022 LTO Beverage Packaging

This presentation features two tall, slender beverage containers photographed against a deep blue background that transitions from near-black at the edges to a slightly lighter blue at center, creating a sense of atmospheric depth. Scanning from background to foreground: a glowing pink wireframe suggesting a three-dimensional gift box frames the entire scene, with a simplified bow shape rendered in luminous pink lines floating at the top center. The wireframe creates a cubic spatial envelope that recedes at approximately forty-five degrees, its edges rendered in bright magenta that reads as warm raspberry pink against the cool blue environment. The two containers stand side by side in the center of the composition, each resting on a small circular platform the color of dark slate. The left container displays a circular logo prominently at center, featuring a sphere divided into three curved sections: the upper portion a warm tomato red, the middle a pure white band, and the lower portion matching the deep blue of the background. Below this sphere, lowercase letters spell out the brand name in clean white sans-serif typography. Surrounding the logo, intricate line drawings in glowing white depict festive imagery: a stocking filled with gifts, ornamental balls, wrapped presents with bows, stars, and decorative elements, all rendered as continuous outlines suggesting neon signage. The right container displays bold white typography reading three words in a dynamic stacked arrangement, accompanied by another small circular logo, with similar celebratory illustrations covering the remaining surface including shopping bags, bells, gift boxes, and cat figures wearing festive accessories. The overall atmosphere feels like entering a celebration space illuminated by decorative lights, the cool blue providing sophisticated backdrop while warm pink accents and glowing white graphics create festive energy.

These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.