87MM Brand Story Book Design

Scanning this square-format photograph from background to foreground reveals an arrangement of multiple identical books scattered across a surface in overlapping casual configuration, the dominant color filling approximately ninety percent of the visible area presents as fresh mint green similar to spring leaves or spearmint creating a cool refreshing visual temperature, books appear as rectangular forms roughly fifteen centimeters by twenty centimeters based on proportional assessment with some positioned flat showing full covers while others angle to reveal white spines with small black text, the covers feature bold black typography in clean modern letterforms arranged in stacked phrases reading downward with words including moment concept and sense creating declarative statements, some covers display prominently printed text in solid black ink while others show the same phrases rendered as subtle embossed impressions catching light as slight shadows and raised surfaces creating dimensional texture one might feel as gentle ridges under fingertips, the arrangement creates a sense of abundance with approximately eight to ten books visible in various orientations some overlapping others positioned at diagonal angles creating dynamic visual movement across the frame, lighting appears soft and even suggesting indoor studio conditions with gentle shadows cast beneath book edges providing subtle depth separation, spines visible at various points show white backgrounds with small precise black text oriented vertically, the overall impression suggests professional editorial design with meticulous printing quality where typography demonstrates precise spacing and alignment, the scattered yet controlled arrangement evokes a workspace display or promotional flat-lay photography style where multiple copies create visual rhythm through repetition and variation.

87MM is a representative fashion brand in Korea that creates everyday culture through sense and wit. Since its launch in 2011, it has been designed to tell the story of the past decade to the 87MM-loving public through Moment by Moment, We Say No Concept But Good Sense, a brand with 10 years of records. This will serve to communicate more closely with the young Korean public who like 87MM and are enthusiastic about it through the story of two founders as well as the 87MM brand story.