Better Bodies Hi Brand Identity

Listeners encounter a dramatic interior environment where massive white letters span across a series of tall black vertical panels arranged in a row that recedes from the left foreground toward the distant right background. The overall format presents a wide interior space photographed from a position that allows the eye to travel along the sequence of panels diminishing in apparent size as they extend into depth. Beginning at the left edge, a large window wall admits natural daylight, its glass creating cool blue-gray tones against the warmer illumination within. The leftmost black panel rises from floor to ceiling, displaying portions of bold white letters including what appears to be a large angular "W" and beneath it an inverted triangular form suggesting an "A." Moving rightward, each successive panel carries additional letter fragments: a circular "O" bisected by the panel edge, portions of what read as "R," "K," "O," "U," "T" spelling across the upper register, while the lower zone presents "A," "R," "E," "A" in similar monumental scale. The letters feel crisp as cut paper yet substantial as carved stone, their edges precise against the matte black surfaces that absorb surrounding light like velvet. The floor beneath reflects like still water, a polished concrete surface in cool gray that mirrors ghostly inversions of the panels above. Exercise equipment occupies the spaces between panels—elliptical machines and similar fitness apparatus in metallic silver and black tones. The ceiling remains industrially exposed, showing dark mechanical systems, conduits, and linear fluorescent fixtures that cast even illumination throughout. The temperature of the space feels energetic yet controlled, the stark contrast between black and white creating visual intensity while the generous ceiling height and systematic arrangement suggest ordered purpose.

Better Bodies Hi is a workout studio. They needed to create an environment where users after office work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.