Silver A' Design Award Winner 2022
A dark wine bottle rests diagonally across a gray textured surface resembling weathered concrete, its deep burgundy glass creating an elegant silhouette against the neutral background. Scanning from the bottle's top, a bright cherry-red capsule or wax seal covers the neck, providing a warm accent that draws the eye downward toward the main label. The label wraps around the cylindrical body, presenting a dramatic illustration against a deep charcoal-black ground that feels velvety and mysterious. At the center of the label stands a solitary feminine figure rendered in pale ivory tones, wearing what appears to be a simple light-colored garment, her posture upright and composed. Surrounding this figure in dense, joyful profusion are numerous butterflies in vivid warm reds ranging from bright vermillion to deeper scarlet, their wings touched with golden accents that would feel like tiny precious fragments if touched. These butterflies cluster most densely around the figure's head and shoulders, creating the impression of a living crown or transformation in progress. Behind the central figure, fine golden lines radiate outward like sunbeams or threads of silk, creating a sense of warmth and illumination emanating from the composition's heart. The brand name appears in elegant flowing script rendered in warm gold, positioned in the upper portion of the label, its letters feeling refined and celebratory. Small additional butterfly forms float near the label's edges, creating visual rhythm and suggesting movement beyond the frame. The bottle's curved surface creates natural variations in how the label catches light, with gentle highlights along one side and deeper shadows where the form curves away, giving the overall object a sense of dimensionality and presence in space.
The tale presented by the wine label Butterfly Acrobat Amazing Edition, is the fantasy of a woman who can fly during her circus act. Mara is the mysterious butterfly acrobat, thousands of butterflies flock in a colorful torrent in the air under the stage lights, their flower shaped wings open and close to the rhythm of music, and using their delicate silk threads, they fly among the audience. The label creates a unique concept displaying great technical challenges both in design and printing requirements.