Silver A' Design Award Winner 2022
A premium coffee package stands upright against a warm peachy-coral background dappled with soft organic shadow patterns suggesting leaves or foliage filtering natural light. The package form resembles a wide-mouthed vessel or architectural pedestal, broader at top than bottom, constructed from matte charcoal-gray cardstock with the soft tactile quality of quality uncoated paper. Scanning from top to bottom, the upper portion displays arched golden lettering spelling the brand name in a graceful curve, with additional text below in a horizontal band. A dramatic sweeping curve in warm beige tones, like the color of natural linen or dried grasses, cuts diagonally across the package face from lower left rising toward upper right, creating a dynamic division between light and dark areas. Below this curved element, an information panel occupies the lower third, organized in horizontal bands of alternating warm ochre and cream tones containing text in multiple sizes presenting producer information, scoring, origin details, and flavor notes. The overall color temperature feels warm and inviting, the deep gray possessing the richness of roasted coffee beans while the golden and cream elements suggest honey, caramel, and the warmth of morning light. The package casts a soft diffused shadow to its right onto the terracotta-toned surface beneath, grounding it in physical space. The environmental lighting appears soft and natural, entering from the upper left, creating subtle tonal variations across the matte surfaces. The atmosphere evokes a quiet morning moment, perhaps the anticipation of preparing a special cup of coffee, with the botanical shadows suggesting a sunny window or outdoor terrace setting.
Grassy Premiados is a packaging for exceptional Brazilian coffees, awarded and rated above 87 points in the SCA Special Coffee Association. The packaging aims to raise the perception of quality of national specialty coffee, enhancing the entire production chain, from the producer to the roaster. Composed of an organic and modular design box inspired by nature, the packaging holds 250 grams of coffee beans, also protected by a special bag. Grassy Premiados proposes a new concept for coffee packaging, raising the perception of this product as an item of desire and admiration by consumers.