XinJiHao Puer Tea Packaging | Descry Design
XinJiHao Puer Tea Packaging by EvanChen

XinJiHao Puer Tea Packaging

Golden A' Design Award Winner 2022

Scanning this square-format product photograph from background to foreground, we encounter an arrangement of premium tea packaging displayed against a dark environment with soft bokeh light points suggesting distant illumination. Multiple closed rectangular boxes in deep matte black occupy the background and periphery, their surfaces featuring gold calligraphic text and subtle embossed wave patterns that catch light selectively. Moving toward the center foreground, a single open box commands attention, its four flaps spread outward like petals revealing a warm golden interior that contrasts dramatically with the cool black exterior. The box interior glows with the rich amber warmth of polished gold leaf or metallic coating, creating an inviting luminous cavity. Nested within this golden interior rests a circular container approximately the diameter of a grapefruit, its surface textured with pronounced concentric ridges spiraling inward like the grooves of a vinyl record or the raked patterns of a contemplative garden. This container appears ceramic or lacquered in deep black, its surface absorbing light while the ridges create rhythmic shadow patterns. Crowning the container rises a sculptural finial in brilliant polished gold, its form suggesting a stylized mountain peak or organic bud shape, smooth and reflective against the textured base below. The overall color temperature presents cool blacks predominating with strategic warm gold accents creating visual hierarchy. Textures range from smooth matte cardboard to lustrous metallic surfaces to pronounced tactile ridging. The lighting feels soft and directional, creating gentle gradations across curved surfaces while maintaining sharp definition on edges. The atmosphere suggests quiet luxury, the hushed anticipation of a ceremonial moment, an invitation to slow appreciation rather than hurried consumption.

In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years. The mountain pattern in the outer box and the three-dimensional mountain sculpture in the inner pot represent the mountain that the tea passed through in the process of transportation and the mountain that gave birth to the tea respectively, making the ancient Pu'er tea a container with unique memory.