Sakura Shimizu Packaging | Descry Design
Sakura Shimizu Packaging by Nobuya Hayasaka

Sakura Shimizu Packaging

Platinum A' Design Award Winner 2022

The composition presents a carefully arranged collection of packaging containers photographed from an elevated three-quarter viewpoint looking down upon a pale neutral surface that serves as both support and backdrop, creating clean separation between the dark-toned objects and their environment, and the scanning pattern will proceed from the nearest foreground elements through middle ground forms toward background pieces, moving generally left to right while noting vertical layering. In the immediate foreground lower left corner rests a flat rectangular box in pale gray with subtle embossed circular marking, its matte surface suggesting smooth uncoated paper stock cool to the touch like fine stationery. Moving right and slightly back, a larger flat rectangular package in similar pale gray appears wrapped with dark charcoal ribbon or paper band, the contrast between light container and dark wrapping creating visual anchor, the surfaces suggesting the dry tactile quality of quality paper goods without waxy coating or high gloss. At center left and commanding primary attention stands an opened container approximately the size of a generous gift box, its exterior walls in deep charcoal gray with matte finish that would feel smooth but slightly textured like fine-grained paper, the interior walls visible in slightly lighter gray suggesting layered construction, and emerging from the top edge on both sides extend textile cord handles in matching dark tone, the woven or braided texture of these handles introducing organic counterpoint to the precise geometric forms, these cords arcing upward and outward like the handles of a traditional carrier or basket. The exterior front panel displays embossed or printed circular emblem, the mark recessed or tonal so it reads subtly rather than boldly, suggesting restrained branding philosophy where identity whispers rather than shouts. Behind and to the right of this opened container rises a closed rectangular box in deep charcoal, its proportions suggesting perhaps a shirt box or similar apparel packaging, the matte surface uniform and unreflective, absorbing light to create zone of visual density, a similar circular emblem visible on its face in tonal treatment. Further right in middle ground appears another flat rectangular package in the pale gray tone, and extending toward the background right appear additional containers and carrier bags in the deep charcoal coloration, including what seems to be a standing shopping bag format with handles just visible, the forms receding in space and receiving progressively softer focus and lighter tonal definition, creating atmospheric perspective that suggests depth despite the relatively shallow actual space depicted. The overall lighting arrives as diffused and even, eliminating harsh shadows and specular highlights, creating gentle illumination like an overcast day or carefully controlled interior space with multiple soft sources, the shadows beneath and behind forms appearing as soft graduated darkening from medium gray into deeper charcoal rather than as hard-edged black silhouettes, these shadows anchoring objects to the surface and establishing spatial relationships without creating dramatic contrast. The color palette throughout maintains remarkable restraint, working almost entirely within grayscale range from near-white through medium grays into deep charcoal that approaches but never quite reaches pure black, with cool blue-gray undertones throughout suggesting slate, stone, winter landscapes, or twilight atmospheres, the overall temperature reading as cool and composed rather than warm and inviting, yet the tactile quality of matte paper surfaces and woven cord handles introduces approachability despite the austere coloration, suggesting materials that would feel pleasant to touch, smooth but not slick, substantial but not heavy, refined but not precious.

This package was created as a branding project for a floral artist. All of the brand's tools were created in a uniform gray color, which shows the true colors of the flowers. The packaging is designed in a simple achromatic color so as not to detract from the quality of the client artist's work. The symbol is based on the typography of a Japanese character meaning "flower", and all brand tools are created around this symbol. By using this "kanji" symbol, the client communicated to consumers its position as a Japanese floral artist.