Sakura Shimizu Packaging | Descry Design
Sakura Shimizu Packaging by Nobuya Hayasaka

Sakura Shimizu Packaging

Platinum A' Design Award Winner 2022

Scanning this image reveals four tall cylindrical packages arranged in a horizontal row against a smooth gray background that matches the packages themselves in cool, stone-like tonality. Each package stands approximately three times taller than its width, wrapped in paper that feels smooth yet with a subtle grain, like fine drawing paper or quality craft stock. The paper color resembles weathered slate or dove feathers, a medium gray with cool undertones suggesting overcast sky or polished concrete. Beginning at the left and moving rightward, each bottle displays identical proportions and wrapping technique, with the lower three-quarters forming a precise cylinder while the upper quarter gathers into pleated folds like fabric drawn together. These gathered sections create soft organic shapes at each top, secured by narrow cords tied in simple knots. The cords share the same gray family as the paper, perhaps slightly warmer or darker, creating subtle tonal contrast. From each knot, a flat tag hangs at varying angles, rectangular in shape with rounded corners, displaying emblem marks too small to detail at this distance. Near the base of each cylinder, a small circular emblem appears, containing minimalist symbols rendered in lighter gray. The fourth package on the right connects to a cord that trails across the foreground surface, creating a gentle S-curve that leads the eye from right to left along the ground plane. The lighting feels soft and even, coming from above and ahead, creating gentle shadows beneath and behind each package while illuminating the paper surfaces with consistent, cool luminosity. The overall atmosphere suggests quietude, refinement, and the anticipation inherent in wrapped gifts awaiting their recipients.

This package was created as a branding project for a floral artist. All of the brand's tools were created in a uniform gray color, which shows the true colors of the flowers. The packaging is designed in a simple achromatic color so as not to detract from the quality of the client artist's work. The symbol is based on the typography of a Japanese character meaning "flower", and all brand tools are created around this symbol. By using this "kanji" symbol, the client communicated to consumers its position as a Japanese floral artist.