37 Interactive Entertainment HQ Highrise Building | Descry Design
37 Interactive Entertainment HQ Highrise Building by Guowei Zhang

37 Interactive Entertainment HQ Highrise Building

Golden A' Design Award Winner 2022

This architectural visualization presents a tall contemporary tower photographed during twilight against a deep blue sky, scanning from background to foreground reveals a densely developed metropolitan area stretching toward the horizon where buildings become soft blue-gray silhouettes dissolving into atmospheric haze, at the left middle distance rises a slender broadcast tower illuminated in shifting gradients of magenta pink violet and turquoise creating an ethereal vertical accent against the deeper blue sky, the primary subject dominating the right portion of the frame is a substantial highrise building distinguished by bold triangular voids carved through its mass, the building's surface comprises thousands of individual glass panels arranged in regular horizontal rows that catch the cool twilight illumination producing colors ranging from deep navy in shadowed areas to steel blue and occasional glimpses of warm amber light emanating from occupied interior spaces suggesting the comfortable warmth of human activity within, a pale silver-gray structural framework forms the building's exterior skeleton with diagonal members framing the triangular apertures creating visual rhythm and expressing structural forces, at several terrace levels verdant plantings appear as soft green accents cascading from dedicated garden areas introducing organic warmth and natural softness against the precise geometry of glass and metal, the sky transitions from deeper prussian blue at upper right through cerulean toward the horizon where atmospheric haze creates luminous gray-blue gradations, scattered clouds add textural variation to the sky with soft edges suggesting moisture in the air, the overall atmosphere conveys the quiet transitional quality of blue hour when daylight has faded but artificial illumination creates its own urban constellation, the sensation evoked combines cool evening air with the visual warmth of occupied spaces suggesting a living working community within the architectural envelope

As a leading enterprise in Guangzhou's entertainment industry. The design concept of GWP echoes and resonates with corporate culture of 37 Interactive Entertainment Network Technology Group. The project design fully balances a series of technical implementation issues such as function, space comfort, ecological energy saving, and assembly construction. GWP proposes to create a future-oriented, people-oriented, lively and interesting space for this headquarters office environment, creating a rich and diverse space experience and interaction.