Silver A' Design Award Winner 2021
Scanning this vibrant packaging arrangement from background to foreground reveals a layered composition of rectangular gift boxes in various sizes, all sharing a cohesive warm color palette dominated by rich vermillion reds and bright oranges reminiscent of marigold petals or ripe persimmons in autumn sunlight. Beginning at the upper portion, a large orange package displays a stylized horse or ox head in deep navy blue with a curved golden crescent form above it, suggesting a moon shape in warm honey-gold tones. The animal figure is rendered in simplified geometric curves, with small turquoise teardrop shapes representing decorative accents near the ears. Moving toward the center, a prominent red box presents the same bovine motif in larger scale, the navy animal head featuring minimal details that nonetheless convey gentle strength through economical curved lines forming the muzzle and eye area. The golden crescent above the head spans approximately one-third of the box face, creating a luminous focal point against the warm red ground that feels like burnished metal catching firelight. To the right side, packages in deeper brick red display linear patterns in gold suggesting architectural or decorative motifs, with vertical calligraphic characters in cream and gold tones. Throughout the arrangement, smaller pictographic squares appear showing silhouettes of buildings with traditional curved rooflines, utensils, figures, and cultural symbols in colors including cerulean blue like clear sky, turquoise like shallow tropical water, warm coral, and sunny yellow against contrasting grounds. The textures appear smooth and matte across most surfaces, with subtle geometric patterns creating visual interest similar to woven fabric or embossed paper. The overall impression conveys warmth, celebration, and cultural richness through bold colors and confident graphic forms.
This design pays attention to the category expression of product attributes, and forms different design feelings through the different raw materials of products. In the same way, the diversity of colors enriches this design and increases the sense of richness of food. Transparent handbag is a good display of the products inside, in order to unnecessary waste of materials, the handbag is designed into a secondary use of the layout more concise and fashionable.