Underforest: Select Brand Identity

This audio description presents two vertical banner designs displayed against a neutral gray background, photographed at a slight angle that creates subtle shadow and dimensional presence. Scanning from left to right, the first banner measures approximately three times taller than wide and features a deep forest green background reminiscent of shadowed woodland, cool and verdant like moss in morning light. In the upper left corner, bold white numerals announce the year twenty twenty-one, with the month and date rendered below in clean typography, creating a temporal anchor that feels crisp and authoritative. Moving rightward across the upper zone, a circular logomark appears in warm gold tones suggesting honey or autumn leaves, containing geometric triangular shapes that evoke mountain peaks or simplified tree forms. Descending through the composition, organic illustrations emerge from the green field, rendered in pale ivory and golden ochre tones with intricate hatched linework that creates texture suggesting rough bark, dense as weathered wood beneath fingertips. These organic forms cascade diagonally from upper right toward lower left, creating movement and visual energy. The lower portion contains bilingual text blocks in white, with both Eastern characters and Western alphabet presenting event information. At the bottom, large geometric triangular shapes in white create bold contrast against the green field. The second banner to the right employs a lighter palette with warm ivory or cream background suggesting natural paper or unbleached cotton. Organized into modular sections, this panel displays product categories with accompanying illustrations: detailed drawings of mushrooms with crosshatched caps and spotted stems, a precisely rendered bee with fuzzy golden body and delicate transparent wings, and botanical illustrations of orchid plants with intricate leaf vein patterns. Product photography shows jars and packages in natural earth tones. The overall sensation evokes a forest marketplace, cool green depths giving way to warm, sunlit clearings where carefully cultivated goods await discovery.

The project, in hand with the government, built the leading brand of "Underforest: Select" for the under-forest economy. Through image integration and packaging specification, designers reduce material costs without compromising quality, strengthen the brand identity and raise the values for their products. The branding colors are forest-green and matte gold. Forest-green portrays the abundant natural resources in the woods, and the matte gold represents the economic potential of the under-forest economy.