Golden A' Design Award Winner 2021
Scanning from background to foreground, listeners will construct an image of a striking red sport utility vehicle positioned within an architectural underpass environment characterized by cool gray tones and soft diffused illumination. The background dissolves into motion blur suggesting movement, with horizontal streaks of gray and white creating a sense of dynamic passage beneath an overhead structure rendered in pale silver-gray tones. The vehicle itself dominates approximately two-thirds of the composition, oriented in a three-quarter frontal view that reveals both the bold face and the sculpted driver's side profile. The color of the vehicle body evokes ripe pomegranate or polished cinnabar, a warm intense red that feels energetic and confident against the cool neutral surroundings. Beginning at the front, an expansive grille features a honeycomb mesh pattern in deep charcoal black, flanked by swept-back headlamp assemblies incorporating bright illumination elements that suggest alertness and technological sophistication. The hood rises in a gentle dome with subtle creases suggesting muscular tension beneath smooth skin. Moving along the driver's side, the body surfaces flow in continuous curves punctuated by a strong character line at shoulder height that catches light like a subtle ribbon of brightness. The wheel wells house substantial alloy wheels finished in polished silver with five paired spokes, fitted with black rubber tires resting on what appears to be smooth asphalt rendered in cool charcoal gray. The lower body incorporates matte black protective cladding suggesting durability and outdoor capability. Window glass appears as dark reflective surfaces, cool and mysterious. The overall impression conveys confident capability, sophisticated styling, and purposeful motion frozen in a moment of dynamic grace.
Qoros 7 seems like a rather good attempt to apply an design language of cubic to SUV models. It features a synergistic application of square design language on both interior design and appearance design of the car, including moving shape, intelligent vehicle system, ergonomic seats and practical riding space. It shows the recognizable image of cubic conveyed by its ubiquitous square symbols. Featuring an extensive use of ultra-high strength steel and lightweight aluminum for its body structure to ensure the safety of passengers and pedestrians.