Golden A' Design Award Winner 2021
Entering this interior sales environment designed by Zeajoy Cultural Communication Co., Ltd, the listener encounters a dramatic architectural space characterized by an enveloping ceiling and wall treatment of parallel undulating stripes that flow continuously from overhead across the surrounding surfaces. Scanning from above, the ceiling presents alternating bands of luminous violet-purple light and deep black, each stripe approximately the width of a hand, running horizontally across the space before curving smoothly downward along the walls like waves frozen in motion. The purple illumination feels cool and ethereal, reminiscent of twilight sky or bioluminescent phenomena, while the black bands create rhythmic intervals of shadow that pulse visually as one moves through the space. Moving toward the left third of the composition, a curved reception counter emerges from the striped wall, its surface finished in warm polished bronze or copper with the glowing warmth of embers or sunset light, creating a welcoming focal point amid the cooler surrounding palette. Atop this counter stands a small golden sculptural figure, perhaps thirty centimeters tall, offering a classical humanist accent. Suspended from above hangs an asymmetrical pendant light fixture featuring multiple brass spheres of varying sizes on articulated arms, their surfaces smooth and warm like polished musical instruments, catching and reflecting the ambient purple glow. The floor beneath presents a checkerboard pattern of smooth stone tiles in alternating charcoal gray and warm taupe, set diagonally to create dynamic perspective lines that draw the eye toward the center. At the composition's heart, an opening framed by vertical metal fins in brushed silver reveals a deeper space where natural daylight filters through, the exterior appearing soft with green vegetation visible beyond. To the right, a large display screen presents celestial imagery of deep blue nebulae scattered with white stars, reinforcing the cosmic atmosphere with the depth and mystery of night sky.
The primary attributes of the space are still there. The moving line is immersive and coherent from the reception area, sand table area to the negotiation area, but it has dramatically increased the possibility of five senses. Different from the traditional sales center, the design creates one space after another by deconstructing. The texture and perception are not consistent with each other, but the temperament is not separated, which makes people immersed in it with no time to escape.