Golden A' Design Award Winner 2021
A horizontal rectangular image presents a person shown in profile from approximately chest to upper thigh, wearing a light gray heathered t-shirt with short sleeves and dark navy or black trousers, the background a uniform warm gray like pale putty or mushroom, providing a quiet neutral field, the person holds a remarkable accordion-like object horizontally at chest level with both hands, their right arm bent at the elbow with wrist showing a rectangular wristwatch with cream face and gold-toned case, the object they hold extends from right to left across the full composition, appearing to be a collapsible shelf made of many vertical slats connected by a flexible mechanism, the slats create a pleated or corrugated profile with regular rhythm, most striking is the color gradient moving from right to left, beginning at right with vivid saturated orange like ripe persimmons or marigolds radiating warmth, transitioning through softer apricot and peach tones warm as sun-touched skin, continuing through buff and cream colors like pale sand or parchment, ending at left in translucent white suggesting frosted glass or morning mist, the entire object spans approximately the width of the figure's chest and extended arm combined, appearing lightweight yet substantial, the pleated folds create regular shadows in the valleys between slats adding dimensional interest, lighting falls softly from the front creating gentle modeling on the figure's arm and hand without harsh shadows, the overall atmosphere feels calm, considered, and elegantly restrained
When listening to Coldplay's first album, it suddenly occurred to the designer to look up the word parachute. It seems that the name parachute comes combining the Italian parare (to protect) with the French chute (to fall). Yusuke Watanabe thought that was a rather fine name. Yusuke Watanabe tried to think of devices that protect against falling. When in use, the plank for the section being used falls, and hangs there. Their coat, their magazine and more this protects them from falling. The sight of looking down on their parachute from up above is rather pleasing, too.