Golden A' Design Award Winner 2021
This presentation displays a brand identity system for mathematics education, arranged as multiple screen mockups scattered diagonally across a white background, with a tablet device positioned prominently at center; scanning from the central tablet outward, the main screen features a brilliant lime green background, warm and energetic like fresh spring grass, against which three-dimensional geometric shapes float and intersect; a silvery metallic ring, cool and smooth like polished chrome, passes through a dark forest green cone with a matte, velvety surface texture; small coral red spheres, warm as ripe cherries, punctuate the composition at connection points; the logotype appears at right in white letters reading the educational program name with a distinctive symbol integrated into the typography; below the dimensional forms, a login interface presents clean white text fields and a green button against the verdant background; surrounding this central tablet, rectangular cards fan outward at consistent angles, each featuring similar geometric arrangements against different saturated backgrounds; the upper right shows golden amber, warm as afternoon sunlight, with a deep violet polyhedron and orbital ring structure; at left, rich magenta envelops puzzle-piece-like dimensional forms in deeper rose tones; lower portions reveal deep blue screens with purple dimensional curves, cool and contemplative like twilight; the overall impression suggests playful sophistication, with dimensional forms casting soft shadows that create gentle depth, while the consistent diagonal arrangement of all elements creates dynamic movement across the composition; surfaces range from glossy metallic reflections to soft matte finishes, inviting imagined touch.
Dynamic graphic motifs enrich the learning effect of math in the blended learning environment. Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become whiz kids in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics. The challenge was to balance the fun and engaging setting for the target audience with professionalism as an educational technology brand.