Inspiration Zippo New Website | Descry Design
Inspiration Zippo New Website by Wenyuan Chen

Inspiration Zippo New Website

Golden A' Design Award Winner 2021

This digital interface presents a tall vertical composition divided into two distinct atmospheric zones. Beginning at the top, a navigation bar spans the full width featuring white text links against darkness. Below this, occupying roughly the upper half of the composition, appears a dramatic photographic image of a human face partially visible through swirling smoke-like effects in cool blues ranging from deep navy to bright cerulean, with touches of warm magenta and deep red appearing like embers within the mist. The face emerges subtly, features softened and partially obscured, creating a dreamlike quality. Centered within this atmospheric upper zone, a stylized icon appears combining dots arranged in a flame-like pattern above a curved horseshoe shape, rendered in magenta pink and soft blue. Below this icon, large white hand-drawn style text reads "WE INSPIRE" with a subtle gray echo behind it. Beneath this English text, Chinese characters appear in white. A horizontal textured line resembling scattered particles marks the transition to the lower zone. This bottom half presents near-total darkness, like gazing into deep space, with a central icon matching the upper design. From this icon, dozens of fine white lines radiate outward in all directions like a starburst or spark shower, some lines dotted with small points of light. The sensation is of energy exploding outward from a central source. Near the bottom, three text groupings appear in white, arranged left, center, and right, each with bold header text above smaller descriptive text. The overall feeling is one of cool mystery, creative energy, and premium sophistication.

To pursuit conversations with consumers, they use dynamic image to show experimental visual for website users. They also used the interaction UI to make the website users become more engaged with the website. For colour selection, they used black theme to make consumer more engaged with the whole website experience. They make a newly designed website to convey their culture.