Golden A' Design Award Winner 2021
This full-length fashion photograph presents a young man standing centrally in an outdoor industrial setting, facing the viewer directly with a composed, confident expression. Scanning from background to foreground, the upper portion reveals weathered buff-colored brick walls with visible mortar joints and the dark shadows of window recesses, textures suggesting age and the coolness of stone. The middle ground displays a row of large rectangular concrete blocks, their surfaces a pale cement grey like dried clay, positioned on wooden pallets the warm brown of weathered timber. The ground beneath appears as dark grey asphalt with subtle variations suggesting dampness. The figure occupies approximately two-thirds of the vertical frame, standing with feet slightly apart, arms relaxed at his sides. He wears a striking blazer constructed from multiple fabric panels creating a patchwork effect: the right shoulder and sleeve display a light grey fabric with subtle darker linear patterns reminiscent of cool morning mist, while the left side and lower portion are midnight navy like deep evening sky. A rectangular panel at the chest presents navy fabric with thin pale grid lines suggesting window frost. A pocket square in soft blush pink, warm as rose petals, emerges from the breast pocket. Beneath the blazer, a crisp white shirt with a standing collar encircles his neck, the fabric smooth and cool as fresh linen. The trousers are slim-cut in solid navy, their surface smooth and matte, extending to black platform shoes with substantial soles suggesting weightedness and contemporary edge. The lighting is soft and even, as though filtered through overcast skies, creating gentle shadows beneath his chin and within fabric folds without harsh contrasts. The young man has dark hair styled neatly, strong features, and fair skin with warm undertones. His hands rest naturally, the right slightly forward, a small ring visible on one finger. The overall atmosphere combines industrial rawness with refined elegance, cool environmental tones with the subtle warmth of human presence.
Collection creates a new aesthetic through waste and scrap from the sewing industry. Model design is born from a vivid combination of scraps, colours, proportions and textures. Each model is different and unique. The design reveals a variety of wear options, from a classic snug suit to oversize. Models created from pieces symbolize versatility and multiplicity of a person, inspiring users to rethink their values and re-create their self's. For the presentation, author chose a place that sometimes resembles new constructions and sometimes an apocalypse, which makes to rethink future scenarios.