Golden A' Design Award Winner 2021
This square-format digital rendering presents a single high-top boot positioned centrally within an intricate web structure made of golden rope, set against a dark atmospheric background. Beginning with the environment, the background transitions from deep forest green at the top through increasingly dark tones to near-black, creating a sense of depth like looking into a shadowed woodland clearing. Suspended throughout this space are tiny particles catching light, resembling dust motes floating in a sunbeam or fine mist. The web structure dominates the composition, constructed from braided rope in warm golden-ochre tones reminiscent of aged hemp or natural sisal. The ropes radiate outward from a central point beneath the boot in a pattern similar to a spider's web, with concentric rings connected by radial spokes. Each intersection features carefully tied knots, and the individual fibers of the rope are visible, suggesting a texture that would feel coarse yet strong to the touch. The boot itself rises from this web cradle, oriented slightly toward the viewer's right. It features a high-top design reaching above ankle height, constructed primarily from dark brown leather with warm chocolate undertones that catch the light on curved surfaces. The toe area shows a smoother, lighter brown panel with a subtle suede-like texture. A technical mesh panel in charcoal gray appears on the inner side near the ankle. The lacing system employs matching golden-ochre cords threaded through metal eyelets that gleam with cool metallic highlights. The sole presents a layered construction in tan and amber tones with textured rubber for traction. Soft, directional lighting from the upper left creates gentle shadows and warm highlights, establishing a mood of quiet sophistication and careful craftsmanship.
The main idea was to create something that brings all the attention to the product, using less elements as possible and creating some connection with the target public at the same time. The web element also refers to the grip of the shoe and his wild nature, bringing a personification to the product. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip.