Golden A' Design Award Winner 2021
A square presentation box in pale dove gray contains four rectangular tea packages arranged in a precise two-by-two grid, each package measuring approximately equal in size and together forming one continuous illustrated scene when viewed as a whole. Beginning with the upper left package, an owl with luminous golden eyes and mottled cream and umber feathers peers outward from amid deep green monstera leaves, its presence watchful and wise. Moving to the upper right, a graceful deer with warm russet and cream coloring stands alert, its delicate antlers reaching upward through a profusion of botanical elements including coral-pink blossoms, turquoise seed pods, and overlapping leaves in shades ranging from forest green to teal. The lower left package features a magnificent long-necked crane with flowing white plumage and subtle gray markings, its elegant form curving through the composition amid fern fronds and scattered floating leaves that suggest gentle movement. The lower right continues the crane's form while introducing a jewel-toned bird with iridescent teal and russet feathers, nestled among flowering branches and tropical foliage. The overall color palette feels like a walk through a lush garden at golden hour, warm amber and coral tones mingling with cool teals and deep greens against a cream-colored background with subtle texture like handmade paper. Gold-colored text in both Asian characters and refined Western typography identifies each tea variety, positioned discretely at package edges. The illustration style employs flat graphic shapes with gentle tonal variations, creating depth through overlapping elements rather than shading, resulting in a contemporary decorative aesthetic that feels both sophisticated and approachable.
Promote the concept of environmental protection, use tea waste to develop recycled paper, highlighting the characteristics of the birthplace of tea production, and good tea will be made with good mountains and water. With the logic of recycling, the public can understand the importance of environmental protection. In the process of drinking tea, care and enthusiasm for the land is generated, hope that the three (people, land, and native species) will have a positive, happy and sustainable life.